JBS invests in Paraguay poultry operation

Wesley Batista, shareholder and member of the board of directors of JBS, highlights the opportunities in Paraguay. (Photo: JBS)Watt | 6 October 2025

JBS will invest US$70 million over the next two years in chicken production in Paraguay.

The announcement was made on October 2, during a visit by Paraguayan President Santiago Peña to the Seara unit in Dourados (MS).

The company's investment in the country will take place in phases. The first of these began with the acquisition of Pollos Amanecer, a local chicken brand that operates a Campo 9 plant in the district of Doctor Juan Eulogio Estigarribia, in the department of Caaguazú.

For investment in Paraguay, Wesley Batista, shareholder and member of the JBS board of directors, highlighted the opportunities in Paraguay. "We found super-competitive grain conditions, qualified labor and availability of resources," he said.

Located in one of the largest agricultural regions in Paraguay, the unit has easy access to crops and is within a radius of 200 kilometers from the three largest cities in the country: the capital Asunción, Ciudad del Leste (on the border with Brazil and Argentina) and Luque. The factory was acquired from the company Campo 9 S.A., which operates in the local market with the Pollos Amanecer brand, recognized for its quality.

After expansion and modernization works, the plant will reach a processing capacity of 100 thousand birds per day, with the objective of continuing to serve the domestic market and start accessing abroad. At full capacity, the industry will run with about 1,100 employees (adding the manufacturing and administrative workforce). The production complex will include 28 farms for genetic material, hatcheries and a feed factory.

"Paraguay offers good conditions for the development of poultry farming, and this investment reinforces our strategy of increasing the company's competitiveness and diversification. We are confident that this operation will be an engine of growth for the country, generating employment, income and high-quality products for the global market, accelerating Paraguay's presence in the world chicken market," said Gilberto Tomazoni, the company's global CEO. "We intend to be big and be part of the community. The country is welcoming us with open arms."  

Seara's expansion plan will include robust investments by integrated chicken producers in the region, known for the presence of Mennonite immigrants from Canada, who settled in the region from the 1950s onwards. Currently, the factory operates with chickens produced in 19 aviaries. The plan is to reach 139 when the factory's expansion cycle is completed.